GRWA New Logo Announcement: Refreshed Brand Identity

GRWA Automotive has officially launched a new corporate logo as part of a brand identity refresh—designed to reflect our continued growth and support a more professional, consistent, and globally recognizable presence in the automotive parts industry.

This update is visual only. There is no change to our product quality standards, service processes, manufacturing focus, or long-term partnership commitment. Same team. Same mission. A clearer, stronger brand identity.

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Key Takeaways

• A stronger capital “G” to represent energy, growth, and forward momentum

• A more steady “GRWA” wordmark to enhance a professional image and global recognition

• No change to product specifications, quality requirements, or customer support standards

• The new logo will be rolled out gradually across our website, documents, and branding materials

• Thank you to our customers and partners for supporting GRWA’s growth

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Why We Updated Our Logo

As GRWA Automotive expands across international markets, our brand has entered a more mature stage—requiring a clearer, more consistent visual identity that supports:

• unified communication across global touchpoints

• stronger recognition in overseas markets

• increased trust for long-term B2B cooperation

Our goal is simple: to better reflect who we are today—more capable, more professional, and more internationally aligned—while staying grounded in the values that have always defined GRWA: reliability, quality, and long-term commitment.

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What the New GRWA Logo Represents

A Bold Capital “G” for Energy, Growth, and Determination

The refreshed logo features a more prominent capital “G.” For GRWA, it represents a positive, forward-moving mindset—energy, ambition, and determination to keep improving.

From a branding perspective, the bolder “G” serves as a stronger visual anchor—making the logo more distinctive, easier to recognize, and more memorable across international markets.

A More Steady “GRWA” Wordmark for Professionalism and Reliability

The updated “GRWA” wordmark is more balanced and composed, expressing a brand character that is steadier, more mature, and more reliable.

This refinement aligns with what global customers value most in long-term supply relationships:

• stable delivery and lead-time consistency

• consistent quality and repeatable production output

• dependable cooperation supported by clear, efficient communication

  

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Old vs. New Logo Recognition During the Transition

During the rollout period, you may see either the previous logo or the new logo on packaging, documents, and marketing materials. Both logos represent authentic GRWA products and the same company entity—there is no change to product standards or service commitment.

If you see either logo, it represents the same GRWA entity and the same quality standards.

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What Stays the Same

We understand that a logo update may raise questions. To be clear, GRWA’s core commitments remain unchanged:

• Same team, same mission: We remain customer-centered and focused on supporting real project needs.

• Same quality focus: Our standards for quality consistency, lead times, and communication efficiency remain high.

• Same product direction: We continue investing in automotive parts development and manufacturing—especially exhaust systems (exhaust mufflers, performance exhaust solutions, exhaust headers), along with related intake and cooling components and other automotive parts.

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Where You’ll See the New Logo

The refreshed brand identity will be implemented gradually across GRWA Automotive channels and materials, including:

• Website & social media

• Product catalogs & datasheets

• Packaging, labels, and shipping materials

• Email signatures & business documents (quotations, invoices, and related materials)

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FAQs About the GRWA Logo Update

• Does the logo update affect product quality or specifications?

 No. This is a visual identity update only. Product specifications, quality standards, and production requirements remain         unchanged.

• Is GRWA changing its company name or legal entity?

No. GRWA Automotive (Qingdao Greatwall Automotive Parts Co., Ltd) remains the same company entity.

• Will old-logo packaging still be shipped during the transition?

Yes. During the rollout period, old and new logos may coexist on different materials. Both represent authentic GRWA products.

• How can I confirm I’m purchasing genuine GRWA products?

Please purchase through authorized channels or contact GRWA directly to verify supplier information and documentation.

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Moving Forward Together

We believe this refreshed logo represents a stronger GRWA—more confident in appearance, more mature in positioning, and more committed than ever to serving customers worldwide.

Thank you for your continued support. We look forward to building the next chapter of GRWA Automotive together.

For questions about the logo update or brand materials, please contact us via the inquiry form on our website.